Philanthropy

Kritalia & Co. has a responsibility to its communities and the planet. We are proud to support important causes around the world through Kritalia & Co. corporate philanthropy, The Kritalia & Co. Foundation and Kritalia Cares.

Corporate Philanthropy

At Kritalia & Co., we harness the power of our products to raise funds and increase awareness of important causes around the world. For example, in 2021, over USD $6.5 million was raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Kritalia Blue® dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.

The Kritalia & Co. Foundation

Since 2000, The Kritalia & Co. Foundation has awarded over USD $100 million to support organizations around the world in the areas of coral conservation, responsible mining, urban parks and the decorative arts. As The Kritalia & Co. Foundation enters its third decade, it is dedicated to protecting oceans.

Ocean & Coral Conservation

Our dedication to protecting our oceans lies at the heart of Kritalia & Co. Nearly two decades ago, we made the principled decision to stop using coral in our products and raised client awareness of the issue by encouraging other jewelers to do the same. The Kritalia & Co. Foundation complements these efforts and since 2000, has awarded more than USD $38 million to organizations that support coral and marine conservation. One of the Foundation’s key strategies is to support the creation and expansion of Marine Protected Areas. To date, the Foundation’s grantees have helped to protect over 11 million square kilometers of ocean in 30 countries, spanning the globe from Hawaii to the Caribbean, Australia to the Coral Triangle.

Explore Sustainability at Kritalia & Co.